Published On: Thu, May 19th, 2016

Abrar Ul Haq’s Aithay Rakh is in waves


Abrar ul haq

Recently Abrar Ul Haq’s latest album Aithay Rakh has released and within ten days after it’s releasing it has managed to gross more than million streams on Taazi.

Haroon, who is a Taazi founder and previous Awaz vocalist, stated in an interview that “This is a new record for Taazi. Even though the Coke Studio [Season 8] album crossed a million streams on our platform, it took three months to do so.”

He further continued that Aithay Rakh got the feat in record spell, becoming the quickest studio album to accomplish the milestone on the portal. He stated that “This is great news, not just for platforms like Taazi or Patari, but for the entire music industry,” he further added, “There was this belief that audiences weren’t interested in Pakistani music anymore but this proves the notion wrong.”

Revealing a few more facts, Haroon elaborated that Aithay Rakh has been downloaded more than 20,000 times and is at present characterized on diverse plans on the portal. Four tracks from the 10-track album are in the Top 10 of Taazi’s Daily charts, with the single, Billo 2, leading the list.

Haroon continued that the album, in fact, advantaged from an alteration in strategy. She said “We knew that in order to make an impact we would have to think outside the box and shake things up a bit. For the album launch, we entered into a media partnership with a TV network and the resulting publicity made a massive difference.”

Regardless of being released on numerous international platforms, the album did remarkably good on the local music portal.  He told “Aithay Rakh was also released on Spotify, iTunes, and Saavn. While they have streams in the thousands, Taazi has over a million plays.”

Abrar will take advantage from the stream count in the shape of royalty payments. It was inquired that how the musician will be remunerated, and Haroon explained that “He [Abrar] will be paid for both downloads as well as the streams.”

Hadiqa Kiani’s upcoming album

Recently Abrar had revealed that why he determined to release an album subsequent to almost a decade. He said “My songs are my identity and I am proud of the fact that they reflect my love for my country,” the Billo singer added “Pakistan has a rich culture but it is indeed a tragedy to see other languages slowly replace our own. There is a strong influence of Hindi on our people; I’ve come across common people frequently using Hindi words in their conversation without realizing it.”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.