Published On: Sun, Dec 6th, 2015

Amrapali Jewels open up in Pakistan


The epoch has changed now comparing to that spell when jewelry was only designed by the western makers and the jewelry makers from the subcontinent were unknown. With the paradigm shift, a lot of jewelry makers are being recognized across the world and eventually flooding Pakistan’s market. From Outhouse to Prerto, we have seen a great number of brands from crossways the boundary assigning ambassadors in the country with fashionable miscellaneous choices at hand, typically gold plated. Amrapali Jewels, a brand whose inheritance lead it, decided to get a somewhat dissimilar route setting up an everlasting separate store throughout their special dispensers, Khazana.

The brand is situated at Lahore’s Gulberg Galleria which is opened this week for civic. The pair Mehreen Amin and Amin Khan was doing efforts to take the brand to Pakistan. Initially they organized their Amrapali by Khazana lounge at PFDC L’oreal Paris Bridal Week at the start of this year, made the hum they wanted for the starting. Amin reveals that “No Amrapali store can stock the whole range for the reason that it’s so huge, but we can always get it for you”. They can also contact to the CEO of the company in India through video conference.

The pair has preparations to refill the submissions every three weeks to deal with the increasing orders. Amin points out why Amrapali selected to start up the brand in the city contrasting to other Indian jewelry brands. “We don’t think in showcasing for the reason that there is no after sale service. We are here and we aren’t going anywhere.” They are also making plans to start up the brand in Pakistan’s capital Islamabad and after that In Karachi at the upcoming spell. Amin further stated without revealing the names that “Another international collaboration is also on the cards”.

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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