Published On: Wed, Apr 20th, 2016

Are body image disclaimers useful?

Girl trying dress

Girl trying dress

Do you think that a disclaimer on all media figures assists in alleviating body image issues? You are wrong, a recent research study recommends.

Widespread contact to slim and gorgeous models, who have been digitally changed to look perfect, has negative influences on how many women feel regarding their bodies.

Researchers at Chapman University examined that if put in disclaimers or “subvertisements” to these pictures frustrates the negative influences of this media. Subvertisements are alterations that body icon advocates make to advertisements to oppose or “subvert” the message of the ads. The researchers represented women to media pictures of bikini models and put in either disclaimers or subvertising messages to them.

David Frederick, who is the lead author, stated that “The results showed that the women exposed to the disclaimers and subvertising did not report higher body satisfaction than women exposed to unaltered images,” David Frederick, further added “These results raise questions about the effectiveness of disclaimers and subvertising for promoting body satisfaction.”

To examine if disclaimers or subvertising were influenced, 2,288 women were employed in two studies. The research study findings give cause for pessimism concerning the efficiency of disclaimers and subvertising for making better body picture. Dr. Frederick stated that “There is no existing research that has examined whether viewing images that have been subverted improves body image, reduces social comparison, or reduces a desire to be thin,” Dr. Frederick continued by saying, “We found that simply viewing subvertised images was not effective.”

He revealed that the research illustrates that further approaches, for example, media literacy programs and individual therapy emerge to be many effectual interventions. Even if viewing the actual subvertisements does not benefit most women, the work of making them perhaps a positive practice for women experiencing body discontent. The research study presented in journal Body Image.

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.