Published On: Tue, Mar 1st, 2016

Bachaana will earn Rs100 to Rs120 million: Nasir Khan



Nasir Khan’s directorial Bachaana with the cast of actors like Mohib Mirza, Sanam Saeed released between the sandwich of two major cricketing events, the Pakistan Super League (PSL) and Asia Cup T20, and it was anticipated that Bachaana will not perform well at the box office.

Though the first week slightly in surplus of Rs20 million will not break any records but there is a positive sign for the film’s stakeholders was how the movie has revealed remarkable growth within its first three days.

Nadeem Mandviwalla, who is the managing director of Mandviwalla Entertainment, stated that the movie cost remarkably at both Atrium Cinemas (Karachi) and Centaurus (Islamabad).

Atrium Cinemas confirmed a usual tenancy of 54% all through the three days, carrying the movie’s box office gathering in the cinema above Rs1.7 million. On the other side, Centaurus, witnessed a vigorous turnout of 81% amid the similar spell, with its overall collections amounting to Rs1.4 million.

Mandviwalla, indicated a general drift with local releases as, “In comparison to other Urdu movies, Bachaana has surprisingly done better in Islamabad, given that Urdu films tend to do better in Karachi,”

Cinema owners and producers are sure that the movie will lift up in the subsequent week, particularly because of that there are no new major releases.

A representative of Eveready Pictures, the movie’s distributors, the actual deduct for them has been the movie’s growth on a daily basis. It was stated that “Not just in Pakistan; the movie has shown tremendous growth in Dubai as well,”

Fascinatingly, the 65% increase declared by the representative witnesses to have arrived on the day of the India-Pakistan T20 match. He further continued that how they had accounted for the match beforehand and had moved a mass of the (Dubai) illustrates to the afternoon and evening timeslots to make sure that the showing of the movie does not match with the Asia Cup meet among the arc opponents.

Bachaana has already crossed Rs 20 million at the box office but the producer Nasir Khan is hopeful that the movie’s lifetime earnings would fall amid Rs 100 to Rs 120 million.

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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