Published On: Sat, Jan 30th, 2016

Barbie’s new looks in tall, petite and curvy



All favorite Barbie dolls, which were always stereotypically beautified with blue-eyes and blonde bombshell, have yet been given a makeover. Now the iconic doll will be accessible in three innovative body types like tall, petite and curvy.

The latest looks were announced on Thursday by the best-selling doll’s manufacturer Mattel. Barbie has the 56-year-old idealistically perfect physique which is now ended up.

The latest dolls join Barbie’s Fashionista line, which will now characterize four body types. It will also have seven skin tones, 22 eye colors, and 24 hairstyles because there are many sizes and shapes of women all over the world.

Richard Dickson, Mattel President, and CEO, told, “Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, whereas staying true to her spirit, is central to why Barbie is the number one fashion doll in the world,”

Evelyn Mazzocco, senior vice president and global general manager of the Barbie brand, further added that “We believe we have a responsibility to girls and parents to reflect a broader view of beauty,”

The new and latest dolls will increase the sale. Mattel is not the initial doll’s manufacturing company to break the shape of what pretty means.

In late 2014, graphic artist Nickolay Lamm launched a doll named Lammily, which characterizes what the company describes average human body sizes.

Tonner Doll in 2002 introduced one called Emme, later than the plus-size model arrived by that name. The latest Barbie makeover should assist Mattel to enhance dilapidated sales of the doll, losing for three constantly years and by 16 percent in the first half of 2015.

The previous year, Mattel introduced “Hello Barbie “: an edition that employs WiFi and voice identification technology so children can, in reality, hold talks with the toy.

Mattel has released Barbies with diverse looks at the first time but the body types are new.

Kimberly Culmone, vice president of Barbie Global Creative, clarified in an interview in 2014 that “Barbie’s body was never designed to be realistic. She was designed for girls to easily dress and undress,”

Culmone further added that “Clearly, the influences for girls on those types of issues, whether it’s body image or anything else, it’s proven, it’s peers, moms, parents. It’s their social circles,”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.