Published On: Fri, Nov 13th, 2015

BBS has become attractive for Brand lovers



The Fundraisers’ ‘Bargain Basement Sale’ (BBS) in Lahore is progressively getting the attraction by the fashion lovers.

The occasion watches women group to the spot to get designer outfits, home accessories and the similar at cut down costs. It was all happened for a good reason.

The occasion has not merely developed in volume, from the time when it was established in 2005, but its substance has also enhanced by a better choice of products to prefer from.

Furthermore for sustaining significant charitable reasons, BBS also promote the concept of Corporate Social Responsibility in home brands.

BBS sightseers can expect to choose designer wears from popular brands, for example, Ayesha Farooq Hashwani, Khaadi Khaas, and Saira Shakira.

In a discussion, charity donor Nuria Rafique of The Fundraisers reveals her institution’s accomplishments from the years and speaks regarding the most recent edition of BBS getting position on Sunday.

“The sale has absolutely developed as brands have appear to understand that the money is utilizing in an excellent purpose,” states Rafique, “The brand collection has amplified to 126 this year from 70 of last year. I feel it has turned simple to obtain designers on board at present.”

Collection increases PKR 2.6 million previous years, current year’s sale is appearing at elevating an even additional considerable sum for the donations it is sustaining.

“Citizens have at present begin watching BBS as a brand and we have done our best at creating it into single so that people sense even much-relaxed shopping and contributing to our reasons,” carries on Rafique, “but we are only pleased to watch how people from the society have approached onward to not merely giving their merchandise but time, endeavor and space to create this occasion an actuality.”

By The Nishat donating its site and Lotus PR getting The Fundraisers on as a pro bono customer, the managers are seeing at much efficient exposition this year.

“What has occurred later than last year’s triumph is that this year populace are arriving onward themselves despite us having to inquire for contributions and that for us is an achievement in itself,” Rafique reveals.

The institution will be supporting, Pink Ribbon Pakistan, Rising Stars, UCH Sharif, Bali Memorial Trust and Chitral Relief this year.

“Various charities have not easy time elevating money on their own, so that in go round facilitates them lift up enough finances,” Rafique clarifies.

Separately from the habitual modes discover, clientele this year can anticipate a broad variety of goods having diamond jewelry, furniture, art, sections by Prerto and Soma Jewelry, besides by a stunning Bunto Kazmi dresses up for auction.

“All through the day, personalities like Meesha Shafi and Juggan Kazim will create emergencies and auction off things,” Rafique further stated.

Previous year’s BBS publicized a mystery visitor, who became out to be Fawad Khan, a lot of the visitors’ pleasured

By the strategies for development in the pipeline, The Fundraisers are not merely initiating Karachi and Islamabad chapters but are also watching into an e-store. Rafique clarifies that the stockpile will characteristic nominated reasons and the client will be capable of choosing the reason to which they desire to contribute at the checkout.

Rafique intricates, “Every reason will have following charities below it and those charities will obtain the profits of the sale completed.”

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About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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