Published On: Sun, Sep 25th, 2016

‘Brad is single’, airline announces to capitalise on Brangelina divorce


'Brad is single', airline announces to capitalise on Brangelina divorce

Norwegian airlines used the opportunity to promote discounted flights from London to LA.

People commonly find it hard to move over the negativity in the aftermath of a tragedy especially in times of social media, but then there are always those who see the upside of almost everything and are also quick to make the most of it.

The world cannot move over the Brad Pitt-Angelina Jolie divorce which has been dominating headlines for quite a few days and has left people heartbroken. But while the world is still mourning the disaster, an airline is busy capitalising on it.

Days after the couple decided to part ways, Norwegian Airlines marketed their London to LA with a tweet that read, “Actor. LA. Newly Single. Seeks likeminded partner with GSOH.”


While the tweet in the wake of a celebrity divorce made it clear who it referred to, a print ad which announced “Brad is single”, left no room for doubt.

It can’t be said how many of those with a crush on the star will book a flight to LA with the airline, but tweeple were clearly impressed by this smart marketing manoeuvre.

Even as some did point out how a crisis in someone’s life was being used for a marketing campaign, everyone agreed on the creativity and presence of mind involved.

Courtesy: Deccan Chronicle

About the Author

Syed Ammar Alavi

- is Lahore (Pakistan) based journalist & writer with 25-year experience in print, wire and broadcast forms of journalism. His major fields of interest are politics, film,tv,sports, climate change and technology

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