Published On: Mon, Jul 18th, 2016

Bridals like to wear traditional outfits


fashion trends

With the new trends, the bridle looks are also changing and designers are giving some traditional touch. An Indian designer Anita Dongre, is of the view that the bridal look is not regarding going over the top anymore. She stated that these days’ women favor taking traditional dresses with an informal edge to them.

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Dongre stated that “Today, young Indian girls like to wear traditional outfits with a casual edge. We do a lot of printed lehengas with pockets,” Dongre further added that “Even if you are all decked up as a bride, your personal style should always shine through. It’s not about doing an over-the-top look anymore.”

The trendsetter, who is not just a renowned name in the Indian fashion industry but as well a flourishing entrepreneur, she thinks that a bride should gaze like herself on her big day. She continued “She should look like herself, but just more beautiful on her special day. She should feel like a princess, light on her feet, who dances at her own wedding”.

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As a lead up to the Vogue Wedding Show 2016, which will be organized in Delhi next month, Dongre will be displaying her bridal collection at the occasion named ‘Vogue Bridal Studio with Anita Dongre’ at the Kemp’s corner in Mumbai next week. Yami Gautam the Bollywood actor, will be walking at the stage when the showstopper for the occasion. The three-day elongated Vogue Wedding Show will commence from August 5 at the Taj Palace Hotel.

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She was discussing regarding the Vogue Wedding Show 2016, Dongre told that “The Vogue Wedding Show is on our annual calendar to start the wedding season. It is the only time that prospective brides can personally meet me. I look forward to interacting with them.” She is of the view that in India, dressmaking is on the whole bridal couture. Dongre thinks lehengas and saris are in fashion, as designers continue reinventing them. She added by saying that “Designers are getting more lavish with Indian craftsmanship; the traditional weaves, gota patti, zardozi and heirloom crafts,”

Whereas there is an acuity that when we talk about grooms, there is not anyone who wants to experiment with, Dongre has a diverse view. She thinks Indian men are much more open to experimenting with their appearances nowadays.

She stated “Comfort and casualness still remain a priority, though. Stitched dhotis paired with long kurtas, bandhgalas, shirts, and bandis … Each silhouette can be a part of the groom’s wardrobe,” she added, “When styled well, they look modern yet very Indian.”

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Recently she has worked with Kareena Kapoor-Khan as a ponder for her brand; the leading fashion designer considers celebrities extend star power to the fashion line, but the trend does not essentially require a Bollywood face to work.

She said “Celebrities are a vehicle to communicate the brand message. We are mindful of the celebrities we collaborate with, mindful of their reach, aura and the value that they will add to the brand. Having said that, I don’t think that fashion cannot work without a Bollywood face,”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.