Published On: Sat, Dec 5th, 2015

Designer Mariyam launched store in Karachi


The fashion industry is growing day by day and carry on to put on the ground. With the increasing fashion, new trend setters are appearing on the block. They have innovative ideas and hopes, for example, Mariyam D Rizwan, a talented juvenile couturier who in recent times started on her initial store in Karachi. She has taken up local and international inspirations along with the contributions at her innovative store.

The store is situated in Clifton; the brand is at present home to ready to wear and lavishness prêt. While Rizwan’s strong point lies in jackets, tunics and draped gowns, she has aims of undertaking into bridals in the upcoming time. She took help from architect Naheed Mashooqullah who facilitated her restore the store, Rizwan revealed, “I was looking for a quirky setup and wanted to paint the entire store myself.” When we go into the store, it gives out a ballerina feel through the sketched paintings on the walls and tables. The store will open on December 5 to onward for the public.

She had a love for art since her childhood like painting wild horses and ballerinas. She was living in London before coming to Pakistan she got an undergraduate degree in digital prints from Chelsea College of Arts and went on to pursue a Master’s degree from Central Saint Martins. She went, in 2012, to Paris and contributed in the Indigo Trade Show and the subsequent year she worked at H&M and Alexander McQueen.

Her father insisted her to open up a store in Karachi and her also helped her for pursuing the store. Though, she added that coming back to Pakistan and setting here then opening up her own business in Pakistan was not an easy job. She stated, “I had a tough time in adjusting. Also, things are done very differently here on a professional level,” she further stated. “Fashion is somewhat unusual here. It’s dissimilar. What I get to see on the ramp does not get the same appeal with daily wear. I wish to design smart and edgy stuff which is practical enough for everyone.”

Explaining her target audience, she added that, “You see, each thing sells here. I consider, as my mother tells, that everybody has a dissimilar taste and there are all types of people around here. So I will design for all types of people.” However, she stated that there is “limited fashion” in Pakistan and she wants to be capable of altering this drift.

She likes to wear other designer’s dresses, for example, Ayesha Farook Hashwani and Sania Maskatiya. “She [Hashwani] has a very alike taste to that of mine and I dress in many designs of her,” she further stated. On the similar note, she has a high regard for Maskatiya, emphasizing that she has, in fact, move toward a long way in a short span and made her existence felt in the market. “Her prints are wearable and her clothes are astonishing.”

Globally she is enthused by Mathew Wiliamson for his fashionable prints and Alexander McQueen and Ted Baker for their shoes and bags. With 2016 forthcoming, Rizwan is busy with plans to participate in the Fashion Parade in London.

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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