Published On: Mon, Jul 11th, 2016

Entrepreneurs experience in retailing

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The previous some years have witnessed an amount of juvenile entrepreneurs step into the local fashion industry. These youthful self-starters are pursuing the sachet via innovative business models and by modifying present concepts, like the brick and mortar store concept. Fabbitt (an e-commerce website) and The Exhibit Concept Store in Lahore are two that set ups to have seemed on the fashion map in recent times. 

The Exhibit Concept store was commenced at Lahore’s Gulberg Galleria in June. The thought at the back of the store centers on a curation of fashion and lifestyle brands together with a domestic blow dry bar. This relationship arrives as an initial for Pakistan, where fashion brands have in the past amalgamates just with restaurants, and that too, just on Karachi’s fashion savvy E Street. The Xanders/Ensemble and Mews/Feeha Jamshed teamwork has verified to be a triumphant marriage amid food and fashion.

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By The Exhibit store, Shirazi, and her business associate, Sania Hasnain has amalgamated all below one roof, a one-stop-shop where they desire people to be capable of shopping and/or arrange for a night out. For her business model, Shirazi felt, e-commerce was not the good mode to initiate, “The idea is to stand out. We will strategies a way to come online in a manner that is in sync with our brand’s DNA. The reason we decided to open a shop is because a concept store like this doesn’t exist in the market”. The Exhibit began out with multi-brand displays in Lahore and Islamabad that lastly terminated into a store. Shirazi stated that “Currently we are focusing on the concept store for summer and have hired designers on a 6-month basis,”

Amid further lifestyle and fashion brands, The Exhibit dwelling Shirazis brands, Magicosmetix and Arsazi, which previously have an accessible existence online. “These two brands are marketed internationally. People abroad are already onboard with the idea of purchasing online and do it with great ease. Locally, it is something that the people are just getting used to but from what I can see, it will catch on big time.”

Anush Ammar, who in recent times commenced the online podium Fabbitt was all in favor of e-commerce. She said that “This was the perfect time to launch an e-commerce fashion portal. Fashion has clearly flourished but so have cell phone providers in recent years,” she further elaborated that “As phones become cheaper, they naturally become more accessible to people. So you have a product and you have the perfect exhibiting tool, but there’s no real marriage between the two so we took the fashion website route.” Earlier than commencing the website, Ammar partook in widespread market research. She added “We came to the conclusion that the Pakistani consumer is hesitant in completely trusting the online world. However, the world has become increasingly fast-paced. Therefore shopping must be made convenient and shouldn’t be a burden on people.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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