Published On: Thu, Oct 22nd, 2015

Fashion: One step ahead to innovations



Designers, with a filament of the entrance, are now facing towards an innovative magnificence.  We can say that the fashion industry is now on the accurate path. Mahgul Rashid is voyaged to the way with designs that are both exclusive and peculiar. Possessing showcased her newest assortment in the ‘Rising Talent’ segment at PLBW 2015; the designer freshly commenced her fashion studio in Lahore.

The album of her PLBW was extensively admired for encompassing the accurate combination of character and peculiarity. She expressed her experience as “I try to focus on one thing and then build on it like I did for my PSFW collection through photos of sunsets,” she elaborated that “It’s quite a tedious process, but it’s satisfying when I see my karri gars get more excited about their work because they’re more talented than me”.  Mahgul contributed that she has already started working on her line for PLBW 2016.

Amid the majority designers appearing into retail supplies, Mahgul’s comparatively fresh brand selected for a design igloo as an alternative. Communicating regarding this, Mahgul’s co-partner and spouse Amir Rashid stated that “We chose to launch a studio because we aren’t offering prêt designs on a large scale yet, so it doesn’t make sense until we’re aiming at targeting the mass market.” He included that “Being a niche brand at the moment with our primary focus on creation, we want to venture into prêt slowly and gradually.”

In the past, Mahgul has picked image collections in her contributions besides with snaps on tops and pictorial features on denim. Supplying her collection at the Pakistan Fashion Design Council, Ensemble and Fashion Pakistan Lounge, Mahgul is beside accessible at her studio by prior arrangement. Presently, she is equipping up to display her assortment from October 31 to November 1 at the Asian Bride Live in London.

She revealed about what motivates the designer as “I draw inspiration from the background of an artist and not that of a designer.” In detail, Mahgul elaborated that she primary considers herself as an ‘artist’ and after that as a designer for the reason that she has chiefly studied art history and sculpture. “I always wanted to be a fashion designer and following my dream, I ended up at Central Saint Martins in the UK,” she inserted that “I was put off by the idea that everyone around me wanted to pursue fashion designing, so I decided to take diverse courses that entailed mainly sculpture and pattern cutting.”

After finishing her study at university, Mahgul was still discovering her alternatives and almost immediately registered in Beaconhouse National University to study art history. Subsequent this, Mahgul employed with renowned artist Rashid Rana for at the same time as, hosting art expositions with him. Although concurrently functioning at her grandmother Nasreen Sheikh’s design house. After getting adequate knowledge, she commenced her personal eponymous label. Of what the designer-duo aspires to do next on the specialized front, Mahgul and Amir shared that they hope to “change the way Pakistanis dress but by taking it one step at a time.”

She articulates that in an attempt to be dissimilar, she is at constant conflict with herself. “It’s tough designing clothes because I want to strike a balance between beautiful and different rather than bizarre and different”. She further stated that “The struggle is when it’s in your mind and you have to break it down and then explain to someone else”. For this motive, she currently has a scheme in a position to get investigational work prepared on a slighter level aforementioned to making outfits.


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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