Published On: Tue, Oct 20th, 2015

Filmmaker’s mental shifting from Lahore to Karachi

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Lahore is the city of light, but the cinemas in this city are illuminating by the films made by Karachi filmmakers or by foreign films. We have seen in the recent past, especially on the occasion of Eidul Azha that the theaters of Lahore remained crowded with limited films prepared by ‘Karachi’s filmmakers’. The misery has obliged filmmakers to fasten together and make institutions pursue their personal objective.  It is worth noting that approximately all filmmakers of Lahore have already tired with their war chests and are left with nothing to spare for a tent-pole project that will somehow act as life-support for the city’s dying cinematic milieu.

The latest organization called Producers’ Alliance Company (PAC) has moved toward to the forefront. Amjad Farzand Ali, who is a film producer, has been elected as chairman of the organization. The producers of Pakistan, this time, have not felt shy from having a person on board since Film Distributors Association Chairman Chaudhary Ejaz Kamran has been selected as the company’s secretary.

According to Kamran, it is better to work together instead of isolation because working separately halts the person from learning and it’s, in fact, is counter-productive. He shared his views as “If only a single producer injects money in a film and the project falls on its face, the producer will be finished. Hence we decided to set up this platform,” he further stated and revealed that their initial development, Blind Love, is already complete and has been made achievable with the help from the whole organization. “We wish to continue on the same path.” He elaborated that movies will be promoted under the company’s flagship banner and an enthusiastic team will guarantee that the film is sponsored to the last extent.

He further extended that at least of seven will be super hits this year. Under the flagship of PAC and collaboration of PAC members, money will apparently no more be a predicament and the up to date technology will be used for the mission. A senior member of company said that “We will soon approach cinema owners and request them to be a part of PAC so that issues between the different sections of the industry can be resolved mutually,”  Juvenile film fanatics and students will be given an opportunity to enlarge scripts and the company will quickly be registered with experienced establishment. It is also decided by PAC office-bearers that they will join a hand to Karachi’s filmmaking union to jump in and be a facet of what is being believed as a watershed development for Pakistani cinema.

The shifting from Lahore to Karachi is a mature idea which will be helpful for the filmmakers of the metropolitans and this mantle shift will make the metropolis distinctive. Lahore is currently in anxious waters and this is the primary cause why its producers and directors were required to act. Prominent names like Shaan Shahid, Sayed Noor, Shahzad Rafique, Faisal Bukhari, Haji Zulfiqar Ali Mana, Pervaiz Kalim, Qaiser Sanaullah and directors including Pervaiz Rana, Javed Butt, Masood Butt, Iqbal Kashmiri, Shaan Mustafa, Altaf Hussain and Masood Butt are all up for the company. They are all determined to work together and effort on projects will begin real soon.

Specially Rana is displeased by Lahore’s crises and stated that “Unity is a need of the hour and I feel that PAC will play a key role in this regard,” He added that “We will make seven new films this year and they will be screened the world over.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.