Published On: Tue, Jun 7th, 2016

Freedom of expression has died: Umair Jaswal


umair Jaswal

Umair Jaswal, the eminent Pakistani singer who has turned actor, has been just focusing on acting since two years. He has faced challenges from physical transformation for Yalghaar, where he bulked up and carved his physique. But now Umair is going back with his previous band Qayaas for an album release this year.

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He was stating in an interview that “The last record I released was two and a half years ago,” The most recent of his corporate-backed work is a song with Zoe Viccaji titled Jhoom, which is written by Zohaib Kazi. Though an easygoing song, neither does Jhoom exhibit the best of his vocal capabilities nor is the video anything out of the average. Umair is the view that though brands are the units forcing life into a failing industry, artists must still keep creative control. He told that “Freedom of expression has died and our industry has died with it. That’s why one hasn’t seen any amazing voices surface lately,”

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“The whole format has been upended down to the fan who wants to get into a concert for free instead of paying for it.” The singer elaborated that the join up band has the majority of its tracks prepared and recorded, but is not certain when the album will come out. Enduring on the issues that epidemic the music industry, he added, “CDs are archaic and people around the globe are yet releasing tracks online. This experience has the approach to Pakistan with Patari, Taazi, and Saavn. The monetary returns may not be a lot, but it’s still something,” he continued by saying that he had selected to release an album as it was a depiction of his artistic expression.


Umair told about his view on the control of Indian cinema industry on local musicians, and how it holds back their development. He said “The more we allow Bollywood to take over; our own musicians will be muffled. The best time for music was during Musharraf era. It was then that Noori, Atif, Call, EP, Karavan, Ali Azmat became giants in their own right and our TV channels boomed.”

Jaiswal told about television serial Mor Mahal which is at present on air. “It took people a while to understand Mor Mahal. Many people were of the opinion that it looked a lot like Mera Sultan but that was a real story which had its own anchors,”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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