Published On: Wed, Feb 24th, 2016

Graphic images on cigarette packs can’t prevent smokers

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Almost all the cigarette packets possess the dangerous graphic images such as cancerous lungs and lips and these are just to prevent the smokers from quitting smoking but a research study discovered that rather for numerous of them these images are perceived as a threat to their freedom, choice or autonomy.

The research study from a the University of Illinois states that “the good intentions of this tobacco control measure may be for naught”. Nicole LaVoie, who is the lead author of the research study stated in the paper which was cited in the journal Communication Research, that “What we found is that most people don’t like these warning labels, whether they are smokers or non-smokers,” Nicole LaVoie further added that “It makes them angry, it makes them express negative thoughts about the packaging that they’re being manipulated,”

The contributors in the research study were 435 undergraduates from 18 to 25 ages, with a median age of 20. All participants were provided a cigarette package, with a questionnaire aimed to gauge particular personality features, with their response to the package. Half of the smokers and half of the non-smokers were provided packages with graphic caution labels and the other half were provided packages with just a text label such as the one currently in practice.

In addition, she told that a lot of smokers merely purchase and employ slip covers that examine the package. They can shun the pictures, recover a sense of control and carry on smoking. LaVoie told that since smokers inclined to be a bit elevated in this feature, LaVoie further added that “We might, in fact, be doing damage to a group that might require the most assistance if they’re fighting an addiction to smoking.”

LaVoie continued that “We always gauge and gaze at the planned effects, such as persuading people to give up smoking, but occasionally we don’t remember to look at what else these messages are doing that we’re not thinking about, like causing reactance,” Brian Quick, who is the co-author, told that “If these individuals see things as freedom threats, they are going to be more attracted to perform the threatened behavior,”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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