Published On: Mon, Jul 25th, 2016

Guess which Indian expletive is the name of $23 cocktail in Singapore

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Guess which Indian expletive is the name of $23 cocktail in Singapore (2)

The restaurant officials said that they saw the humor in introducing an Indian inspired cocktail with a tongue in cheek name.

In the age where people love experimenting with food, restaurateurs and chefs are curating new menu that will attract the consumers. Naming the dish and description plays a very vital role when it comes to building a fantastic dinning experience for the people.

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A name has much to tell when it comes to a dish/ beverage and this is exactly what has happened in this restaurant in Singapore.

Following this trend, a name of the cocktail on menu of Equilibrium, a modern Italian bar and restaurant based in Singapore has been named Ma******d, an oft-used Indian expletive.

 

The cocktail has been described as “Enticing Flavours Of India, Creamy Chai Latte Shaken With Amaretto, Bulleit Bourbon, Hazelnut Syrup, French Cream And Honey Water”, priced at $23, exclusive of taxes.

When asked if the cocktail christening was deliberate, according to media reports, the restaurant officials gave an affirmative answer that Singapore is a multi-racial country, having a wider platform for humour.

They saw the humour in introducing an Indian inspired cocktail with a tongue in cheek name and stated that it was never designed for an audience market based in India.

In UK, Ma******d is a common urban slang like how most imprudent Hokkien and Cantonese words that are commonly used in Singapore on a daily basis have become acceptable and not shocking to the mainstream. They stood on the statement that cocktails have inappropriate names.

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To be fair to the restaurant, the drink does look very interesting in a chai cup topped with a cinnamon stick. Many find this amusing and various people are tweeting about this cocktail as well on the social media.

News Source Deccan Chronicle

About the Author

Syed Ammar Alavi

- is Lahore (Pakistan) based journalist & writer with 25-year experience in print, wire and broadcast forms of journalism. His major fields of interest are politics, film,tv,sports, climate change and technology

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