Published On: Thu, Oct 22nd, 2015

Hold On To Your Hoverboard: ‘Back To The Future’ Is Now




WASHINGTON: Welcome to the future.

October 21, 2015 is the date “Back to the Future” professor Doc Brown and Marty McFly journey to in their time-traveling DeLorean in the second installment of the much-loved movie trilogy.

- Hold on to your hoverboard_ ‘Back to _



Marketing gold
“Predictions is a fun conversation we are having,” Russell said.

Some are still being worked on, such as increasingly sophisticated prototypes of the famed hoverboard and dog-walking drones, which also feature in the film.

One joke that has long gone unnoticed outside the US resonates big-time for Americans: the success of the Chicago Cubs baseball team.

In the second installment of the series, the team known affectionately as the “lovable losers” wins the 2015 World Series.

And now to the surprise of many, the team is in this year’s playoffs, one step away from the Series — which they last won way back in 1908.

Unfortunately, they now find themselves down 3-0 to the New York Mets in the best-of-seven National League championship series.

Several companies are cashing in on the “Back to the Future” anniversary.

Nike is releasing a version of the self-lacing Nike Mag shoes that Marty wore in the movie, and Pepsi will sell limited-edition “Pepsi Perfect” — Marty’s soda of choice in the blockbuster series.

“We are excited to be part of this moment and to bring fans something only Pepsi could deliver — and there’s no need to wait — the future is now,” said Lou Arbetter, PepsiCo senior director of marketing.

The bottled drink, complete with collectible case, will sell at $20.15. Just 6,500 Pepsi Perfect bottles were available, and only online. –AFP

About the Author

Syed Ammar Alavi

- is Lahore (Pakistan) based journalist & writer with 25-year experience in print, wire and broadcast forms of journalism. His major fields of interest are politics, film,tv,sports, climate change and technology

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