Published On: Fri, Dec 11th, 2015

HSY’s collection at TBCW



The Telenor Bridal Couture Week (TBCW) has organized in Lahore since December 11 to 13; it is the eleventh edition because Pakistani wedding season is started. Hassan Sheheryar Yasin is regularly showing his collections in bridal couture week and he is associated with the platform both as a choreographer and a designer. HSY said it with a sparkling pride, “I have directed every BCW show except for one as I was traveling,”

He also displayed at this year’s PFDC L’Oréal Paris Bridal Week (PLBW). He further stated that “I think having a singular voice in couture is very important. When you start churning out differing ideas, the client starts getting confused,” he told regarding his designs, quoting that how he also emphasizes and passed onward the trend he had made for PFDC Swarovski Crystal Couturiers fashion show at the beginning this year.

Whenever a fashion week organized a mixed spectator’s visit and that’s the reason that HSY does select the similar compilation to display at the imminent occasion. He stated it as, “TBCW may have different viewership as compared to PLBW, but I wouldn’t put out a different product [due to that]. It wouldn’t be fair to the audiences even though they might have an idea that I’d style things differently for the two platforms.”

The event of TBCW is much recognized for its crowd-pleasing amusement than fashion, but HSY tells that shouldn’t nullify the display place. He said that “There are many designers displaying who people don’t find to have editorial value but to think they don’t have commercial value would be wrong,” The opinion behind this may be that the event of TBCW is not sponsored by a fashion council but a local television channel, which would innately precedence generating amusing content over fashion.

The famous Pakistani designer, HSY, considers that amusement and fashion are harmonizing things entrenched in our culture. He said that “There shouldn’t be the difference between them for the reason that we’re culturally inclined towards both in Pakistan,” he continues as “If you add a little bit of thumka to a collection, will that make the fashion less fashionable?” The trendsetter thinks the well-liked contrasts with the West don’t apply to the regional fashion scene as they don’t follow the trail of cultural suggestions we do.


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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