Published On: Tue, Nov 3rd, 2015

Impending trends and nuptial drifts


The world which is filled with a lot of hues that still has the probability to be adored with only one color with oft-repeated drifts and unimaginative aesthetics, Zainab Chottani has handled to generate a divergent pathway for her. Amid rising up to unlock her initial brand name store-slash-studio and get praise by her ‘Dil Rubba’ compilation at the forthcoming Fashion Pakistan Week (FPW), Chottani has a lot of projects to pursue and she’s not keen to get a break. According to her first and foremost put on institute a physical presence regarding her impending assignments and nuptial drifts that will build a return.

Chottani is preparing for unlocking entrance to her store studio in the initial week of December in Defence, Karachi. The room will provide a double reason, as it will equally present her ready-made compilations and permit customers to put nuptial demands. “The store-studio will house my cotton prêt, luxury prêt, semi-formal and formal ranges.

As for bridal-wear, clients would have to take a prior appointment and visit the studio to order a customised outfit,” states Chottani, who put foot in e-tail last year.

Although she distributes that regardless of how gigantic a realism fundamental trade has turned into, a stonework store has an unmatched attraction. In reality, she leaves on to name it the “need of the market”. She inserts that her liberty will bid a one-stop elucidation for the clients’ ever-growing sartorial requirements. “Women want affordable clothes and don’t want to rely on tailors anymore or order in advance [unless it’s a bridal suit]. My store will offer this and much more,” she communicates. Chottani is also watchful of the growing figure of working women in the state. “They just want to grab an outfit and leave. It’s mainly brides who opt for bespoke outfits,” she says.

Whereas there’s no refuting that setting up bodily attendance stays necessary for a Pakistani designer, separate stores may ultimately go down their attraction, bestowing the fame of and simplicity that multi-label provisions propose. Chottani, who previously supplies her prêt-wear and yearly platform her nuptial and official compilations at Ensemble in Karachi, Lahore and Dubai, experiences standalone aid uphold a designer’s independence.

“While multi-label stores are lucrative, their intended spectators are diverse. They supply to customers appearing to discover a cord of diverse designers and not for a brand in specific,” she states. “A standalone stockpile bid more interface with the customers and has a lot further to present in requisites of designs and customer preferences.” Chottani also sketches on starting a store in Lahore and a bridal studio in maybe Dubai or Doha by upcoming year.

Impending to the ramp from the racks, Chottani is operating at complete strangle to plan her ‘Dil Rubba’ compilation for FPW, scheduled to get a position in November. The column will brag hues such as green, red and purple. Her new and feminine vibe interprets to her plans, as will be the issue with the forthcoming line. Through a vivacious hue palette and prominent cuts, characterizing both previous and novel leanings, the compilation will see Bharara’s updated into pants but with a cultural stroke. “The gowns and jackets will also juxtapose the old with the contemporary,” inserts Chottani. The designer will also platform at Telenor Bridal Couture Week, which is planned to organize from December 11 to 13 in Lahore.

Chottani’s patterns are also exceeded  boundaries as, on her latest trip to India, a family asked for numerous bridal outfits from her for a purpose wedding in Ko Samui, Thailand. What will be the nuptial leanings prevail the forthcoming nuptials season, Chottani contributes, “This year, you will discover cuts from the 1980s but with a modern stroke? Waistcoats are back in fashion along with straight pants, boleros and short jackets. So, this season will mostly be about hip and trendy sartorial options.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.