Published On: Mon, May 30th, 2016

Juggan Kazim: An entrepreneur


Juggan Kazim, who was previously an actor, the model then came to hosting TV shows and writing has sharpened her skills both on and off screen, whereas making a separate roadmap for herself. Her claim-to-fame is the shove to test with something novel that arrives her path from time to time.

With preparation to last detonation a flagship store for her eponymous fashion tag, Juggan, the actor, and host and currently designer, has selected Lahore’s M M Alam Road for her brand which will undo doors to the public in April. She said that “Think of my label as an Eastern fusion brand that follows the fast fashion business model,”

In recent times, numerous fashion houses have penetrated the market that searches for to the likes of international retailers for example Zara and HnM for stimulation. Kazim is seeing the same way.

To commence with, she will be restoring her store each one to two weeks. She continued by saying “I don’t want to make so many designs that when you enter a room, every other person is wearing the same thing,” disclosing the brand will be alienated into sections for diverse sorts of outfits, Kazim reveals her goal is to deal with the problems she comes across in buying outfits from further spots. She said, “I’m looking at a lot of issues I faced with off-the-rack clothing and I am addressing all of them with my brand.”

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Simultaneously, Kazim is recognizing the opportunity of making changes to clothes at the store to make it effortless for customers. She said, “I’m not a designer but I wear a lot of clothes and haven’t repeated an outfit in seven years.” She added “I will monitor the overall creative aspect but people from the industry will be designing for me. I have put together a fantastic team.”

On the other side, she is busy in Adnan Ahmed’s movie Sedare. Shot with MD Productions, the film will hit theatre screens in March. She said “It has a very interesting sci-fi, thriller-action feel to it,’’ Kazim added, “Although it was shot entirely in Pakistan, it will be released locally and in Canada.” She will be performing the female lead opposite to actors Robin Dunn and Ali Kazmi. She said, “I have received quite a few offers but I don’t want to compromise on quality because I don’t want people saying, ‘She can talk the talk but can’t walk the walk’.”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.