Published On: Tue, Aug 2nd, 2016

Khaadi is deceiving customers



People get mad when eminent brands prepare to offer a discount on their popular collections.

The previous year we saw some cat fights and broken doors and this year’s sales are logical, in the news once more.

Including in one of the major sales in Pakistan, Khaadi’s End of Season Sale campaign got a stern backlash on social media when a customer revealed an image of a deceptive price tag.

Yasir Tanveer asserted that one of the apex brands of the country is actually misleading its clients by “increasing the prices before offering a promotion.”

Yasir purchased a kurta and a dupatta from the DHA Y Block, Lahore store and in the post he stated that the article was at first for Rs 5000 but the sale price, on which the cut rate was being given, was elevated more than Rs 7500.

The image right away went viral stating the entire faithful Khaadi buyers to boycott the brand.

However, since there is for all the time an additional side of the story and inquired from Khaadi whether they were really amoral their clients with deceptive price tags.

Tahir who is the Marketing Manager of Khaadi stated in an interview that “The price of the kurta was Rs 5000, whereas the price of the kurta and dupatta was Rs 7500.”

He went on saying “Khaadi has received above 300,000 customers over the weekend and sold up to 200,000 items. It was a cumbersome job for a staff of about 12-15 salespersons to handle thousands of customers at a time.”

He further continued “Due to heavy traffic, the staff couldn’t get time to remove the wrong tags and pasted the original price tags over them. We didn’t have any ill intention behind it.”

He continued by saying that “It was a human error and quite an unfortunate one because Khaadi has never tried to mislead its customers and we are grateful to them for making our sales the biggest one.”

Tahir told that it is tough to induce clients because a lot of pasted tags. He said,“One of the reasons we place a tag over a tag is because of the changed the barcode.”

He further added, “We have stores in six different countries so sometimes if an item designed for UAE comes to a local store; we have to paste a new tag to state the price in rupees.”

Tahir further ensured the loyalty of the brand by saying, “Our warehouse is always open for our customers. They can come and audit themselves as we promise we have never done anything with ill intention.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.