Published On: Tue, May 17th, 2016

Mah-e-Mir is grossing well at box office


mah e mir

Last week there were just two films, Mah-e-Mir, and Captain America: Civil War, in the Pakistani theaters which were in the skirmish with each other for success but after releasing two more new flicks as 1920 London and Hotal, the race at the box office has become more toughen.

Regardless of rivalry from local and Bollywood movies, the third installment in the Captain America franchise has handled to appear on the peak. Subsequent to almost 10 days of showing, the film’s box office earning has gone over Rs55 million.

Whereas the Marvel Cinematic Universe film persists its supremacy at the Pakistani box office, the actual triumph narrative has been none except Anjum Shahzad’s directorial debut, Mah-e-Mir.

The drama movie has previously earned the Rs15 million mark. Hum Films President, Badar Ikram, was stating in an interview and revealed that the film’s total earnings subsequent to seven days stand at Rs16.8 million.

These numbers may appear modest, provided Captain America’s box office exploits, Ikram looked contented by the film’s performance. He stated that “It is an art film and has a limited audience. So these aren’t bad numbers. If you compare it with films such as MantoMah-e-Mir has still made Rs1 million more during its opening week,”

Obviously, Mah-e-Mir has not worked well in single-screen cinemas and is ongoing to grasp its own at cinema complex. Revealing the film’s box office gatherings in Atrium Cinemas, Mandviwalla Entertainment Managing Director Nadeem Mandviwalla stated that the film, regardless of its restricted amount of displays, organized to gross Rs278, 000 all through the last week and uphold a standard occupancy of 70% to 80%.

Review: My trip to Hotal with Meera Jee raised serious questions about Pakistani cinema

On the further side, Captain America and 1920 London collected Rs1.28 million and Rs545, 000 at the similar theater, in that order, with a standard occupancy of 70%.

It was inquired that whether Mah-e-Mir would be capable of upholding its presentation in the impending some weeks, Ikram continued somewhat hopeful. He stated as “It will become a little tougher since movies such as X-Men: Apocalypse would also be releasing this week,”

Whereas one Pakistani movie carries on to get energy and is heading into its third week, one more, Meera’s Hotal, has had a devastating starting weekend. The horror movie was unsuccessful in performing well in theaters and just organized to gross Rs0.5 million in its starting week.

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.