Published On: Fri, Sep 23rd, 2016

Mahira, Ali Zafar walks as showtoppers for Diva’ni


ali mahira

Diva’ni is the eminent international brand, pursuing the victory of the latest overture of the flagship store in Lahore, Pakistan, Diva’ni, perhaps the merely fashion brand constructed at the rim of cinema and reality, displayed it’s couture 2016 bridal collection, Bagh-e-Bahar, in opposition to the backdrop of the chronicle metropolis of Lahore at the Haveli Barood Khana.

Decorated in conventional rose petals and lit by candles, the dusk was opened by a live performance from the ace Ustad Rahat Fateh Ali Khan, pursued by an interactive walk by bridal platform extend over the Haveli.

rahat is performing

As if that wasn’t sufficient, Mahira Khan and Ali Zafar walked like the culmination icon showstoppers for the cinematic label.

An album thoroughly created crosswise 300 days by 1000 artists with over 10 million stitches; Bagh-e-Bahar gets back the eternal Mughal epoch and golden episode of Royal dynasties, taking clientele on a numinous voyage via momentous art movements.

mahira, ali at ramp

Diva’ni will be hosting an elite presentation of the Bagh –e- Bahar compilation for three days at the brands flagship store on foremost MM Alam Road opening Saturday. September 24.

Diva’ni was introduced to India in 2013 by Yash Raj Films and KBSH Private Limited, one of the largest heritage fashion houses based out of New Delhi. Now, the fashion house is taking Bollywood fashion across the border.

models at stage

The launch in Pakistan is being seen as a manifest of Pakistan and India’s common heritage across culture, cuisine, values, music, films, fashion, and sport, a statement said. It was stated by Sanya Dhir, Creative Director at the fashion house before the launch in Pakistan that “We are exceptionally excited to be launching in Pakistan as our region shares an appreciation for traditional art and craft, which is the heritage that Diva’ni embraces,” it was added “there is more than one reason why Diva’ni will be very much at home in Pakistan”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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