Published On: Mon, Nov 9th, 2015

Multi brand outlet Ensemble opened in Islamabad



The limb in Islamabad of the many brand outlets Ensemble unbolted among immense displays in the metropolis. After a day, the store’s organization articulated pleasure at the eagerness exposed by Islamabad’s inhabitants in the direction of the outlet.

The Ensemble is the solitary of Pakistan’s leading lavishness lifestyle brands and the commercial business enterprise of Zeba Husain and her daughter Shezray and Shehrnaz. The Islamabad branch is their combined mission with Fareeha Hasan, a fashion trendsetter from Islamabad and her daughter-in-law, Resham Ibrahim.

Ms. Ibrahim stated that “Our apparition is fairly straightforward: we desire fashion to arrive in Islamabad, for the reason that we sense that Islamabad is somewhat at the back Karachi and Lahore where fashion is related.” She stated the stockpile generally got designers from Karachi, but also a few from Lahore.

A diversity of admired brands is accessible at Ensemble’s Islamabad store.

“We desired to connect a few of the local designers, so four of our shelves hold Islamabad tags. We also take a few Indian designs – we take a trip to India, choose them and trade them at this juncture.”

Ms. Ibrahim added the produce at the beginning was grand.

“There was a position when there was no footing opportunity obtained and our store was being continuously restocked. Two or three of the fashion setters were much admired.”

Through brands varying from Elan to Umar Sayeed, Ritu Kumar to Maheen Karim, Ensemble takes all from customary block prints to contemporary gowns, informally dressed into marriage garments. The outlet assures somewhat for everybody, although all and sundry eager to disburse designer costs.

Ms. Hasan stated further: “We are tremendously eager to be a fraction of the fashion rebellion captivating position in Islamabad.”

A lot of the Karachi-based fashion trendsetters had propelled in garments much appropriate to spring in Islamabad.

Nabeela Ahmad further stated that “I am happy to notice the start on of one more organization in Islamabad where fashion design is eagerly accessible, with a lot of designers yet available. Nevertheless, the designers had gratified to a milder climate, as there appear to be merely a small number of items appropriate for Islamabad.”

Noting the locality of the dress, Ms Ahmad further stated: “The severe deed by the CDA alongside the practice of inhabited possessions for profitable utilization encouraged a lot of little markets to experience facelifts, which is forever optimistic, and the décor and outline of the organization was a spectacle for painful eyes in an otherwise shabbier local marketplace.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.