Published On: Tue, Dec 22nd, 2015

Nargis Fakhri opened up about her Urdu ad



Nargis Fakhri, the Bollywood model come, actress, the lady in red who ignited annoyance on social media pursuing her ad in a leading Pakistani Urdu newspaper has at last stated regarding the conflict contiguous her.

The Bollywood actress gave an official statement and said reacting to the rage happened by the telecommunication company’s ad. Her statement was as, “I’ve been with Mobilink as their brand ambassador for the last three years and there has never been an issue like this. I was unaware that they would consider using this visual for a mainstream newspaper ad – an Urdu daily as it was never meant to be.”

The ad showcasing the model, Nargis, as lying down on the front page of Urdu dailies which brought the hefty response from Pakistani audience and reasoned for rather an uproar on social media.

The model, Nargis, revealed that she was much surprised by the ad and revealed her side of the narrative. She further added that “As a model or celebrity, I have always believed in using my persona to help further a brand’s communication but never to have it used where I end up being objectified for my looks.”

She also revealed that “Culturally too, my team and I are aware and respectful of what visuals work for which mediums, markets and audiences and hence, given the brand’s firm penetration in the Pakistani market, we left it up to their expertise to use the images appropriately,”

Many Pakistanis all over the country awaken on Sunday to the apparently blameless ad that only displays a woman lying down with a phone in her hand.

A lot of readers also journalists took the ad as offensive and posted their comments on Twitter to denounce it for obscenity.

Eminent analyst Ansar Abbasi tweeted as:

“My strong protest to top Jang group management for this absurd front-page ad in today’s Jang.”

He further stated as:

“My strong protest to top Jang group management for this absurd front-page ad in today’s Jang”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.