Published On: Tue, Apr 19th, 2016

Pashto director set to make Urdu film


Pashto Film

Film-maker Qaiser Sanober has made a decision to make a film in Urdu production Laal Haweli, which would be his first-ever Urdu production. Although it is surprising to think about the hard-line proponent of Pashto cinema for last four decades to switch on to an alien territory just to continue with the pace of times.

Sanober told in an interview that his objective is the larger section of society by portraying Pukhtun culture in the national language. He said that “Urdu films are doing extremely well in our country and there is a great demand for them,” he further added, “I am aware of the tastes of audiences who watch such films. Hence, I am hopeful that the film will do well.”

Laal Haweli is written by Waqar Zafar which will emphasize the issues of honor and the feudal culture in rural Pakistan. Its co-produced is Haji Imtiaz Ahmad and Ameen Qureshi and the movie will be shot in diverse places of Lahore. Whereas the cast of the movie is yet not confirmed but Sanober is confident about shooting that will start next week and the film will be capable of releasing on Eidul Fitr.

He anticipated that the movie’s budget to stand at about Rs10 million. He stated that “We will make use of modern technology in the production process,” similar to his last year’s movie Sartaiz Badmaash that was released in Kabul on Eid, Sanober desires to take Laal Haweli to the Afghan capital as well.

According to him, movies akin to Laal Haweli are very important to carry some strength to the Pashto movie circuit. Though yet being faithful to his place of belonging, he continued, “Our film industry was destroyed when cinemas were destroyed in Peshawar, Mardan and Swat. No one was affected by this but us. Yet it was our commitment that we continued working and are still striving today.”

Sanober also criticizes the Pakistani government for ignoring Pashto cinema and giving all awards to just Punjabi and Urdu film-makers, he added that “When our cinemas were destroyed, the government should have stepped in and helped us out. But it did not do that and instead overlooked our sacrifices.”

He continued by saying that “I encourage other Pashto directors to start making Urdu films. I want the audience to get a taste of different cultures through our films. My work, for instance, has been praised outside Pakistan before, and I am hopeful that my efforts will be appreciated this time also,”


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.