Published On: Thu, Mar 31st, 2016

Pierre Berge burst out at designers making Islamic clothing



Ex-fashion tycoon Pierre Berge burst out on Wednesday at designers making Islamic clothing and headscarves, criticizing them for participating in the “enslavement of women”.

The French businessman, who is the associate of the ex-fashion legend Yves Saint Laurent, determined to take big fashion chains that have pursued the Italian trend setters Dolce & Gabbana in tackling particularly to the Muslim market.

He was talking at Europe 1 French radio and told “I am scandalized,”

He further added that “Creators should have nothing to do with Islamic fashion. Designers are there to make women more beautiful, to give them their freedom, not to collaborate with this dictatorship which imposes this abominable thing by which we hide women and make them live a hidden life.”

He clarified that “Renounce the money and have some principles,” and bursting on the novel fashion for “modest” Muslim-friendly lines.

His statements arrived as the French family’s minister, Laurence Rossignol, ignited indignation on social media when she contrasted women who pursued this fashion with “negroes who supported slavery”.

Her office message said AFP that she had not planned to become offence but was pass on to an abolitionist zone by the French philosopher Montesquieu, “De l’esclavage des nègres” (“On the Enslavement of Negroes”).

In the beginning of this year Dolce & Gabbana arrived the initial foremost western brand to candidly determine at getting a corner of the Islamic fashion market ─ anticipated to be valued $260 billion, with its Abaya collection.

It involved 14 abayas or ankle-length outfits, which it harmonized with overstated headscarves and hijab.


The Swedish gigantic H&M pursued their escort, employing veiled Muslim women in its advertising campaign, with the Japanese brand Uniqlo at the beginning of this month proclaiming it would commence selling hijabs in its London stores.

Marks & Spencer, which is the British brand, has as well set its toe in the water, advertising full-body “burqini” swimming dresses in its online stockpile.

He further stated that “These creators who are taking part in the enslavement of women should ask themselves some questions,”

Berge asserted that “In one way they are complicit, and all this to make make money. Principles should come before money,”



About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.