Published On: Sun, Nov 1st, 2015

PSL Signs Broadcast Production Deal with UK-based Company

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ISLAMABAD: Pakistan Super League (PSL) has signed a broadcast production deal with UK-based global leaders Sunset+Vine to cover the league.

Sunset+Vine was awarded the contract after a stringent pre-qualification process driven towards ensuring quality production of
the highest level, said a press release issued by Pakistan Cricket Board (PCB) on Saturday.

As part of the pre-qualification process, an advertisement was published for production companies to submit technical proposals. Several companies submitted proposals to obtain production rights for the PSL.

The proposals were evaluated by the PSL bid committee, assisted by PSL’s global consultant, Repucom. Sunset+Vine qualified as a result of this technical evaluation, following which its financial quote was brought down significantly in line with PSL’s financial model.

Sunset+Vine, part of the Tinopolis Group of companies, is one of the leading and most formidable names in sports production worldwide having won over 40 major broadcast awards, including 5 BAFTAs for its cricket coverage. Most recently, Sunset+Vine covered the ICC World T20 Qualifiers in Scotland and Ireland which was beamed live across the world.

Sunset+Vine has been a leader in the broadcast circuit by introducing innovations such as the Red Zone, Snickometer, the Analyst, Hawk-Eye and the Ultra-slo-mo camera.

The company was Host Broadcaster of the 2014 Commonwealth Games in Glasgow, produced the 2012 London Paralympic Games and 2014 Sochi Winter Paralympic Games for the UK broadcaster Channel 4, and currently produces the Barclays Premier League, Europa League football, Premiership Rugby and the European Champions Cup for BT Sport.

PSL will reserve all production rights for the tournament, thereby ensuring top quality coverage of the league as per international standards. The PSL is scheduled to take place in February 2016, in Dubai and Sharjah, with five teams set to take part in the first edition of the league. – APP

About the Author

Syed Ammar Alavi

- is Lahore (Pakistan) based journalist & writer with 25-year experience in print, wire and broadcast forms of journalism. His major fields of interest are politics, film,tv,sports, climate change and technology

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