Published On: Fri, Feb 19th, 2016

‘Uniqlo’ a brand for traditional Islamic garments



Now the International designers have also started to represent the Muslim audiences. Recently retail brand, Uniqlo, has included into the bandwagon following Dolce and Gabbana exhibited their line of abayas and DKNY, Mango released their Ramadan collection

It is the Japanese garment company which is giving an innovative line of outfits based on “modest fashion,” and their target is Muslim women in its most recent spring collection.

The outfits are traditionally Islamic including, loose-fitting clothing, and more long sleeve tops, as well as hijabs.

Uniqlo has flourished on giving relaxed essentials and this innovative line is no diverse. The brand tied hands with the Japanese-British-Muslim designer; Hana Tajima for the second time, to commence the fresh spring/summer 2016 collected named UNIQLO x Hana Tajima.

Tajima gives details that “modesty is a very personal thing” and “it’s concerning how one understands that for them,” and that is the core of her design work in the newest collection.


The 29-year-old designer said that “With the collection, I really wanted to allow people to style the pieces in a way that felt like it was modest to them,”

Tajima embraced Islam at the age of 18. Her father is Japanese and her mother is English. Because of Tajima’s sundry background, she recognizes that the Muslim world is additional dissimilar than the majority suppose.

Thus, Uniqlo’s new line will range from a traditional scarf-like hijab, a form-fitting “inner hijab” to be worn inside looser garments, and an “inner headband” for keeping hair covered and in place.

Uniqlo has provided tutorial videos to teach that how to dress in and pair off the collection which includes versatile clothing.

The garments which Uniqlo is offering are very versatile, attractive and comfortable and this quality distinguishes it in the market.

Tajima said in a report that “Uniqlo’s fabric expertise was literally the first thing I thought of when they approached me for the collection,” Tajima further added that “Since Muslim fashion tends to involve more fabric, it’s especially important that those fabrics are breathable.”

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.