Published On: Tue, May 10th, 2016

War between Mah-e-Mir and Captain America

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mah e mir

Mah-e-Mir released on 6 May but it was not the only film which released the superhero flick Captain America: Civil War also graced Pakistani cinemas. The third installment in the Captain America franchise released 68 screens across Pakistan and almost grossed Rs31 million in its initial two days.

Marketing and distribution manager of IMGC Entertainment, Ahsan Khalil affirmed the digit and commented that Captain America: Civil War was earning well and earned Rs50 million all through the starting weekend. He further continued as, “This shouldn’t come as a surprise as Captain America 3 is a combination of different superhero movies such as Iron Man and Spider-Man because of which it managed to do well in Pakistan,”

captain america

Broad-spectrum anticipations were soaring with Captain America, but at first, the similar could not have been stated for Mah-e-Mir. It was the first thought that Pakistani movie with Fahad Mustafa and Iman Ali wouldn’t able to sustain its position in front of Captain America and his team of Avengers, but astonishingly, the film yet managed to grasp its own. The movie holds to collect about Rs9.5 million all through its two starting days. Zain Wali who is the Vice President of Eveready Pictures (distributors of Mah-e-Mir), stated that it was stirring to witness how the movie was capable of continuing in the face of tough competition. He stated that “The movie earned between Rs3.5-4 million on the opening day (Friday), whereas business picked up on Saturday with collections of a little over Rs5 million. The performance is picking up gradually,”

He further added that the film will be capable of maintaining the momentum in the imminent weeks, “Only if allotted the right shows,” Wali continued as, “Rather than increasing the number of shows, it would be better if Mah-e-Mir got primetime screenings,”

Farrukh Rauf, the director of Capri Cinema, further stated that “Fast and Furious 7 was the last Hollywood movie to have its local dubbed version do so well in single screen cinemas,” he elaborated as, “Captain America: Civil War has been screening at optimum capacity at Capri Cinema with occupancy of 70-80%, which is really high for an international film. As for Mah-e-Mir, it is an art film – it was never going to perform exceptionally in the single screen cinema circuit.”

 

About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.