Published On: Mon, Jun 20th, 2016

War on Box office between Blind Love and Sultan


blind love and sultan

Eid holidays are the special grant for Pakistani film-makers because they have a long weekend when cinema-goers flock to movie houses in large numbers.

Astonishingly, this year Eidul Fitr is dealing with a comparatively tedious affair in terms of box office runs. There is not any eminent Pakistani movie is going to release and Bollywood star’s Sultan is anticipated to outpace them all.

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Only one Pakistani film will be premiered on Eid which is Faisal Bukhari’s Blind Love and there is no any prominent name is associated with it. Regardless of the hard competition from the Bollywood superstar’s movie, Blind Love producer Ejaz Kamran uphold his film is sufficiently powerful to go toe-to-toe with Sultan.

Kamran stated that it is not the initial time a movie of his is confronting competition. Quoting the instance of his earlier releases, Bhai Log, and Sultanat, Kamran revealed that regardless of releasing along with Khan’s Bodyguard and Kick, the two movies beat themselves at single-screen cinemas. He stated that “For example, Sultanat earned nearly Rs4.8 million in Shabistan Cinema (Lahore) whereas Kick only made Rs3.5 million in Metropole Cinema (Lahore),” he continued “Even though Sultanatoutperformed Kick in certain cinemas, exhibitors still pulled the film down to increase the number of shows for Salman Khan’s movie.”

Though Bollywood movies are to be grateful for aiding in enlivening Pakistan’s cinema culture once more, Kamran continued that on events for example Eid, local movies must be provided the preference. He equipped that “The government should take notice of this and they should ensure that Pakistani films are given more screens so as to encourage our own industry,”

Sultan is not the single film that would be creating Blind Love’s launch hard. By Pixar’s Finding Dory as well anticipated to release all through the similar weekend, Blind Love is set to be displayed all through a much packed Eid weekend.

When inquired regarding the box office latent of the film, Kamran reacted by stating that “Ask any producer and they will expect their movie to do well commercially.”

He was sure regarding the film witnessing an opening weekend in the array of Rs30-40 million. Even the distributors of the movie, IMGC Entertainment, consider that Blind Love would advantage from the holiday release.

An IMGC official further added by saying that “Not everyone would be able to see Sultan so those who are unable to, would definitely want to see another film,” elaborated at appealing secrecy, “So Blind Love will benefit greatly from the footfall it gets as a result of Sultan.”

The cast of the Blind Love characterizes a group of actors as Yasir Khan, Nimra Khan, Aamir Qureshi, Fawad Jalal and Mathira.


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.

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