Published On: Wed, Jan 27th, 2016

Western fashion is inspired by east



It is seen that in this modern era west is much inspired by east especially in fashion terms and it is also witnessed western fashion is not just motivated from the east but also spending money and paying a hefty price for replicas of eastern local products.

The well-known brand or designer, Paul Smith, is not the only one who is inspired by our eastern chic and style but there are a lot of other fashion trends in the west that have taken inspiration from the eastern fashion trends.


Everlastingly 21 took up inspiration not only from Pakistani overall fashion but from Sindhis in specifically, with its own take on Ajrak.

The spectators of Pakistan posted on Twitter by storm later than the brand displayed their Ajrak collection.

Whereas a lot of the products, for example, the Ajrak clothing appears attractive, urban outfitters went a tab bit far and made cringe-worthy products.

The koti aka embroidered waistcoat has not just come back in fashion in Pakistan but is at the present on sale for $19.99 at Zara.

Recently some of the international design houses imitate our local clothing, for example, shalwar kameez, something Pakistanis have been putting up since the Mughal epoch.

Prominent trendsetters and Hollywood celebrities began dressing up “dress over pants”; a gaze who was taken with open arms because of its wonderful amalgamation of soothing and chic.

The people can, at present, buy a standard kameez from H&M for just $29.99. Though, only as lawn prints use up our wallets in Pakistan, printed outfits are almost twice the price at $49.99!

But it is unknown that next year Americans might have to content with lawn sales in addition. In any case, Good luck for them.


About the Author

Sidra Muntaha

- Sidra Tul Muntaha is a journalist (MA-Mass Communication and M.Phil in Mass Communication) based in Lahore. She is working as an editor at fashion, style and entertainment in the section of the Kooza. She writes fashion and entertainment articles for The Kooza News.